WEBPROMOTION GOLD - WEBSITE INSPECTION
	Star Enterprise - www.starenterprise.com
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Object: www.mycompany.tld
Date of report creation: 1. January 2525
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[Website performance]

URL examined: http://www.mycompany.tld
Data being transferred: 295.3 KB (includes all page contents)

Load time 1: 5.10 sec. at 768 KBit/s | 67.17 sec. at 56 KBit/s
Load time 2: 4.75 sec. at 768 KBit/s | 62.56 sec. at 56 KBit/s
Load time 3: 4.08 sec. at 768 KBit/s | 53.73 sec. at 56 KBit/s

Average load time:  4.64 sec. at 768 KBit/s (DSL)
                   61.15 sec. at 56 KBit/s (Modem)

Each call has been made from different networks (Europe, North America
and Africa) to allow an objective rating of achieved performance.

What you can improve:

All access times are in an acceptable range. However it could be worth
to reduce the size of some images to increase performance.

[Marketability - Meta information]

1. Content-Type: text/html; charset=iso-8859-1
2. Author: Joshua Smith
3. GENERATOR: A great webeditor version 10
4. Description: We are a computer store selling hardware and software.
5. KeyWords: companyname, product1, product2, service1, service2, free
6. Classification: "Retail computer store"

What you can improve:

Note to 2: This line can be removed, although some authors persists upon
keeping their "signature". It will be ignored by most search engines.

Note to 3: This line can be removed, since it contains no relevant
information for promoting the website at search engines.

Note to 4: Increasing the page description by pointing out company's
specialties (e.g. exclusive reseller for named manufacturer) is helpful.

Note to 5: * If selling particular brands, it could be worth to mention
them here (e.g. customers searching for products from this manufacturer).
* Remove keyword "free" - it's the most abused string at search engines.
* Add more keywords, up to fifteen per page is acceptable.

Note to 6: Very seldomly used meta tag; generally ignored. It was used
earlier to classify a website within a category-based system (e.g. for
search engines basing upon this technique).

All meta tags necessary for marketing were found.

[Marketability - Domain name rating]

The used domain is short and precise (company name). Therefore the domain
is easy to remember and shows a high brand recognition value.

What you can improve:

Registering some vanity domains (e.g. hardware.mycompany.tld) could be
a great help to market specific product groups.

[Content and structure of website]

The index page is well structured and contains all relevant elements.

Matching keywords (e.g. product groups and shop location) are also
available and appearing at first half of page.

Some images contain no "alt" arguments describing their content closer.
However adding such arguments could improve website's ranking.

Repeated keywords at the end of index page (using white text on white
background) should be removed. This is just a bad trick to achieve higher
rankings, but often search engines refuses to include such websites.
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Do you have specific questions regarding your report or wish us to
service your website ? We look forward to speak with you:

	Telephone and Fax: +49 (0) 9225/96893 (Germany)
	E-mail address   : support@starenterprise.com
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STAR ENTERPRISE - http://www.starenterprise.com
  The Universe of powerful Internet and Business Services
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